Measuring, understanding & improving the customer experience

As one of the UK’s first, leading and most advanced creators of bespoke CX measurement programmes, we’re here to help any organisation develop, improve and enhance their customers’ experience.

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We create end to end bespoke programmes for organisations of every kind. Get in touch to find out how we can help.

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Join our team

Our Assessors come from every walk of life and background. Apply here to become an ABa Mystery Customer.

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A unique and real time window on service levels currently being experienced by our UK Mystery Customer network across a wide range of industry sectors.

Explore the data
Latest Results
Retail Leisure and Hospitality Finance Automotive Telecommunication
Friendly
79.3%
Needs Met
83.6%
NPS: 33.4
12.8%
41.0%
46.2%
Friendly
81.8%
Needs Met
84.0%
NPS: 39.0
13.7%
33.6%
52.7%
Friendly
81.5%
Needs Met
86.2%
NPS: 34.2
16.0%
33.8%
50.2%
Friendly
87.0%
Needs Met
87.4%
NPS: 57.3
11.9%
18.9%
69.2%
Friendly
82.2%
Needs Met
78.8%
NPS: 37.7
12.3%
37.7%
50.0%