Danielle Sones

Danielle Sones

Working with Insights and Operational Teams, creating bespoke mystery shopping and customer experience programmes to drive business and customer-centric goals.

Related Services

Mystery Shopping

Explore diverse types of mystery shopping with a leading mystery shopping provider. ABa offers tailored solutions for retail, finance, and more.

Mystery Shopping Services

Customer Experience Measurement

Customer Experience Measurement is a catch all term that covers a wide range of tools that capture customer-centric data relevant to an organisation and/or industry. The insight gleaned from this data allows organisations to interpret and analyse how customers perceive and interact with their products, services, and brand.

Customer Experience Measurement Services
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Recent Publications

How to Turn Mystery Shopping Results into Frontline Training

How to Turn Mystery Shopping Results into Frontline Training

CX Strategy & Mystery Shopping: Driving Operational Excellence

CX Strategy & Mystery Shopping: Driving Operational Excellence

How to Design a Successful Mystery Shopping Programme

How to Design a Successful Mystery Shopping Programme

How Much Does Mystery Shopping Cost?

How Much Does Mystery Shopping Cost?

How Does Mystery Shopping Work? Pay, Process & Common Misconceptions

How Does Mystery Shopping Work? Pay, Process & Common Misconceptions