Always-on observations from real customer experiences shared by our mystery shopper community, shaped into clear Pulse snapshots for UK sectors and brands.
Decline in Overall NPS
Read summaryWhat is Pulse?
ABa Pulse brings together feedback from real customer interactions, service experiences and purchases shared by our mystery shopper community, turning it into a concise view of what is shifting, softening or strengthening across the market right now.
The reports focuses on the movements that matter: headline changes, sector signals, customer sentiment and the behaviours worth watching next.
How to use it
Pulse shows the market direction. ABa's Customer Experience (CX) measurement programmes can then go deeper, comparing sectors, brands, competitors and locations across tailored question sets, customer comments and the themes driving the experience.
Live data feed
A rolling view of total scores and the customer response breakdown behind each measure.
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Score guide: Pulse scores are based on standard experience questions. Friendliness reflects 8-10 ratings for "Overall, how friendly were the staff?" Ease reflects Easy or Very easy responses to "How easy was it to complete your mission?" Needs met reflects Met or Above expectations.
Latest Pulse reports
In 2026 Q2, the Overall NPS registered at 39.4, reflecting a decline of 11.2 points compared to the previous quarter.
Read summaryIn June, the overall Net Promoter Score (NPS) reached 26.4, reflecting an increase of 4.5 points from the prior month.
Read summaryIn the Retail Supermarket sector, Friendliness dropped to 54.6 in May, down by 33.7 points from the prior month.
Read summary