Through coordinated programmes of in-person visits to our clients’ customer facing facilities and sites, as well as telephone, email and online interactions – we deploy hand-picked Mystery Shoppers to measure service at the frontline. We work in any industry sector and have extensive experience within Retail, Leisure and Financial Services.
Our Mystery Shoppers are well-briefed in each client’s specific standards, guidelines, language and service culture. Their mission is to capture real insight into each customer experience, how service quality is being delivered and maintained, how regulation is being complied with or gather specific information about products/promotions. And because they’re Mystery Shoppers, of course, their identity and purpose aren’t revealed to any establishment or staff member, and our teams are highly trained in ensuring they remain ‘mystery’!
Types of Mystery Shopping
We work with each one of our clients to build a Mystery Shopping programme that meets their core business objectives.
However, broadly there are three types of Mystery Shopping programmes.
What does ABa Mystery Shopping deliver?
Methods of Mystery Shopping
We call upon our network of ABa approved Mystery Shoppers who share in our passion to improve service and drive consistency in the customer experience. We deliver mystery shopping through five key channels or mediums.
Evaluation of telephone, web chat, email and social media customer contacts. Our fantastic Tech Team continuously modify, design and innovate to give us the most up to date methods for capturing, evaluating and reporting on service standards. We build each programme to best fit the individual make-up of our clients’ Contact Centre, utilising tools that we have specifically built for the job.
- In house recording booths
- Remote dial in and recording facility, allowing ABa Mystery Shoppers to complete calls from anywhere within the UK (and abroad)
- Remote dial in and auto record of real customer calls (in line with Data Protection Act 2018)
- Two way recording for both outgoing and incoming calls, including call backs
Using industry approved equipment, our Specialist Video Mystery Shoppers deliver high quality covert video recordings. Footage is reviewed, edited and published via bespoke web portals, which can host an array of different features to enhance usability, such as
- Compliance grading sites
- Playlist creation to facilitate feedback and coaching
- Add custom markers for easy identification of highlights within the interaction
We have a suite of discreet audio recording devices that we make available to our UK wide Mystery Customer network. Audio recording is a great alternative to using video – it’s cheaper, but still allows you to capture verbatim what was said during the customer interaction.
Each recording can be shared via a custom-built web portal and be published alongside a complementary Mystery Customer report or a full word for word transcription. To make it easier for everyone, we’ve even built an interactive transcription to audio link, allowing end users to click on a word and be taken to the corresponding part of the recording.
Why is ABa different?
For a start, we’ve been doing Mystery Shopping for more than 30 years – so we know better than most what works and what doesn’t.
Where most organisations use large teams, we (typically choose to) use smaller teams of people carefully selected for their skills and experience and fit with the client’s demographics where needed. Just as we work in partnership with our clients, we work very closely with our Mystery Shoppers to ensure real consistency of behaviour, evaluation and alignment with clients’ standards. This is often missed out by others who use larger teams of less highly trained people. While we offer all types of Mystery Shopping, we specialise in designing complete programmes that don’t just measure performance, but actively help frontline teams to deliver.
And, we complete every planned visit on time! (It sounds obvious, but we know it often doesn’t happen.)