Testimonials

I was recommended to ABa from a colleague as I needed a partner I felt was capable, could advise and support with our Mystery Shopping needs, starting with a small cohort, progressing to the whole of the UK with the potential for global partnerships. ABa has successfully achieved this and more - the whole team have been so professional diligent and helpful, and it has been a real pleasure to partner with their knowledgeable team.

Danielle and her team at ABa provided meaningful actionable data to map an overview of store performance against clear key service metrics. We then worked in partnership with ABa to develop a clear service cycle with dashboards and insights that are continuing to help our Retail teams identify wins and learn across service, week in week out, with practical support to help improve performance. Service scores have risen year on year and the customer experience is continuing its positive journey with their help.

Fantastic team to work with. I’ve been a mystery shopper with ABa for several years now working with a couple of specific clients. The briefs are always clear, and the team know about the client’s requirements and is always on hand to support me in my assessments as required. Would highly recommend them for those looking to pick up work or seeking support as a client.

Working with ABa has enabled us to unlock a global set of programs, that ensure we are consistent in our brand standards around the world. The functionality to measure performance is important, but what is even more pivotal is that we have a system that collects intelligence from the front line, and supports us in steering business strategy and improvement centrally. Along with world class feedback and action planning to support an agenda of continual improvement.

ABa have worked closely with us to understand the detail of our service delivery and the required measurement around this. Dawn and Laura met with our Retail team in store to see service in action and understand each step of the customer journey in order to help design the Mystery Shop programme. The care and attention that ABa put into building our client relationship certainly elevated the onboarding experience. The project was executed ahead of time and feedback from all stakeholders is extremely positive.

We have been working with ABa for a number of years and from the outset the level of service has been at a consistently very high standard. Dawn and the team are extremely professional and thorough, and always go the extra mile to ensure that they deliver on our research needs.

Gravity Active Entertainment have had the pleasure of using ABa’s services to assist our company improve our customer experience for over 4 years. The quality and depth of the information provided to allow our managers to focus on the area’s most needing improvement is excellent with the online portal provides a variety of tools to help our team manage action plans and review scores and historical information being second to none.

I thoroughly enjoyed working with Dawn and Laura on developing a complex customer experience insight programme. The ABa team well understood our needs and worked quickly to set up and deliver the work with an attention to detail. I was particularly impressed at how closely they were eager to work with us to ensure we genuinely got everything we wanted from the exercise.

ABa Quality Monitoring has supported us to better understand the end-to-end customer experience across our website, contact centre, theatres, dining, bars, retail shop and art galleries for the last 4 years. They continue to work closely with us in ensuring a measurement programme that includes our core standards with a focus on the customer journey and our customers’ experiences. The team are always on hand, flexible and supportive, with the outputs being open and honest with clear, actionable detail to help us to drive further improvements across our business.

We’re delighted with our ongoing relationship with ABa Quality Monitoring; they continue to deliver a high-quality mystery shopping service across our UK network and have recently worked closely with us as a critical friend, contributing key intel and practical support into a successful change project.