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Publications

The spirit of Christmas future: technology, human interaction, or both?

Customer Experience

The spirit of Christmas future: technology, human interaction, or both?

Danielle Sones

Danielle Sones

Managing Director

How Mystery Shopping Enhances Customer Engagement on World Smile Day

Mystery Shopping Customer Experience Customer Satisfaction

How Mystery Shopping Enhances Customer Engagement on World Smile Day

Steph Bunn

Steph Bunn

Project Manager

We choose to work differently with our Mystery Shoppers

Mystery Shopping

We choose to work differently with our Mystery Shoppers

Luke O'Neil

Luke O'Neil

Senior Project Manager

Sales Through Service

Customer Experience Mystery Shopping

Sales Through Service

Danielle Sones

Danielle Sones

Managing Director

Customer Effort the Silent Driver of Customer Loyalty

Customer Effort

Customer Effort the Silent Driver of Customer Loyalty

Luke O'Neil

Luke O'Neil

Senior Project Manager

ABa Pulse: Supermarket Focus

ABa Pulse Mystery Shopping

ABa Pulse: Supermarket Focus

Danielle Sones

Danielle Sones

Managing Director

The CX of the subscription box user

Customer Experience Voice of Customer

The CX of the subscription box user

Wanda Dunham

Wanda Dunham

Project Administrator & Quality Team

Mystery Shopping Q&A with our MD

Mystery Shopping

Mystery Shopping Q&A with our MD

Danielle Sones

Danielle Sones

Managing Director

How can Mystery Shopping help my business?

Mystery Shopping

How can Mystery Shopping help my business?

Danielle Sones

Danielle Sones

Managing Director

What is CES?

Customer Experience Customer Effort

What is CES?

Luke O'Neil

Luke O'Neil

Senior Project Manager

What is CSAT?

Customer Experience Customer Satisfaction

What is CSAT?

Laura Blackmore

Laura Blackmore

Senior Project Development Manager

Social Responsibility and Mystery Shopping

Mystery Shopping

Social Responsibility and Mystery Shopping

Dawn Hillson

Dawn Hillson

Director of Customer Service

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Publications

  • Mystery Shopping in the Age of AI: Preventing Customer Complaints in UK Retail
  • Why Mystery Shopping is Back at the Heart of Retail Performance
  • A Day in the Life of a Mystery Shopper: Behind the Scenes with ABa
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